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Hey, everybody, this is Jessie Michael Moore, agency and transformation coach and founder of Mission Control. Creator of leverage for growth and I’m Lucas James, founder of Twist Attire, which scaled from 0 to $200,000 a month with my own agency. We are the host of leverage for growth, podcast agency leverage and Episodes. We know that in order to scale your agency successfully, there are multiple shifts that need to happen within the founders mindsets, skill sets, and leadership styles.
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We are on a mission to interview marketing and PR agency owners on their journey to six, seven and eight figures and leverage the lessons from their journey to save you time, energy and money. In order for you to get your agency to the next level. If you find value in these episodes, watch the case study video to learn more about leverage growth and how we successfully scale agencies quickly at Niche in Control Decomp case study at Niche in Control Accommodation.
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You are now listening to leverage for growth. Hey everybody, this is Jesse Gilmore, founder of Niche in Control and creator of leverage for growth. and welcome to the agency leverage Edition. Today I am here with Marcus Nadel, COO, founder of Viral Media SEO, a digital marketing agency that specializes in the combination of branding and marketing strategies, organic YouTube and SEO.
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Thank you so much for coming onto the show day. Thank you very much, Jesse, for the invitation. I want to say hi for you, and and for the viewers and listeners of the of the podcast. I am honored to to be one of the first guests in your podcast. And, and by the way, I wish you, good luck with it in the in the future.
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You go. Thank you so much. So tell us a little bit about the history in the background of your agency. So the agency actually was developed by mistake. I worked like ten years in oil and marketing with, a telecommunication company in Romania, where I am originally from, before moving to Canada. And in 2017, at the beginning, I have discovered Upwork, which is the largest platform worldwide in terms of releasing connecting business.
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but also so it’s B2B, B2C with possible freelancers around the world for different types of jobs that they need help with. So I discovered that and based on that, I had so much success. Like from the beginning, I had a lot of, help from the base that I had a ten year marketing experience behind. So I knew already negotiation, sales tactics, how to sell myself, basically.
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and based on that, after three months of of doing freelancing, I quit my job, my ten year job. After another three months, I opened my first company, which is Veteran Media SEO. The ones that we are discussing right now. And from that point on, I have like six years now on the platform going for the seven year.
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right now in two years, I managed to be, for the YouTube marketing part, organic. first in in my niche worldwide on the platform. and yeah, it’s when we went up from from there. but as I said, like, with a lot of work and also based on the experience that I had before, that was a huge plus.
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when I went to the platform. Awesome. And so you kind of had it as a side gig for a little while and then you’re like your full time and you kind of went all in. yeah. Because, because I discovered the potential in it, like I was doing in, let’s say, a couple of days, the amount of money that I was gaining in a, in a full month work.
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So it didn’t make sense to stay at work instead of doing this full time. Absolutely. So, obviously there was a logical side to, you know, if I want to make more money, I got to make the jump. right, right. That, that was kind of a leap of faith. but I really trusted about my, confidence.
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And then that I knew, based on the fact that I already had some contracts behind, on the platform already. and I felt that the. I can have a lot of success if I go and start working on this. Also working on myself. So that was another thing that I had to do, because when I started doing Upwork, I didn’t speak almost at all English.
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So in my majority of the contracts and in clients were from the States and or about word either way, around the world. So I had to this I had to speak like all the time in English. So I had to work on different, aspects also on myself to make sure that I succeed. Yeah, absolutely. Yeah.
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The life of an entrepreneur is both, working hard on yourself and. Right. And transforming all the time. Transforming all the time. For example. we have GPT right now that changed everything in almost all the niches. Yeah. that’s actually a good topic to jump into. How have you how have you been able to kind of embrace either disruptive technologies or, you know, be able to adapt, your business in the agency?
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when things kind of come in like chat GPT right, right. So we are working on a project right now. I cannot go in full details because. Yeah. Yeah, right. but we are working exactly on on something like that, like with a product that can just actually take if you have a new channel or do you want to start the journey on, on the YouTube part, or do you have already an established channel but you want to scale it?
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We are working on something right now that it will be a game changer for the creators, and that’s with the help of ChatGPT. Like I would say 85% of the program. So yeah. Yeah. Yeah. I’ve always been told like you know, AI and you know, software and things like that are just kind of different tools in your toolbox.
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And being able to use them most effectively is really key for sure. Oh, that’s for sure. And, and I can give you, a quick example, let’s say you develop a video with the, with the AI concept of ChatGPT. And you can also share that program to spread after that, your video in many videos on all the other social medias like Tick Tock, Instagram Reels and things like that, or transform them in blog post and have have a back link to your main video.
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You can do or order tweet or things like that. So it it will help a lot. The industry that we are working right now with the creators. but that that will also become like super competitive. Yeah. Because people will start to use it more and more. This is why we are working at this stage of the beginning to make sure that we develop the program.
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before other big companies let’s say, and things like that, so we can start and already implement our thinking and then the program itself with the, with the possible creators. Absolutely. And right before we started the interview, you had talked about how you don’t do paid, you believe more in organic. Can you talk a little bit about that.
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either. But how did that come to be or what your thoughts are on that. So first of all, to, to Google it, a bit of background to to the viewers. I managed over 500 channels until now. Some of them biggest in the news worldwide. with millions of subscribers and millions of views. Now, based on that, I work in different niches with different type of environments like faceless channels or vlogs or family channels or kids channels before.
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based on that, I work also with companies now for the for a company to have a paid video, that makes sense because they need to either make brand awareness. and for example, when I worked with Coca Cola, they were doing that only for brand awareness because you they don’t need any type of advertising, but they are still doing that or huge brands, they’re doing that only for brand awareness.
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So I believe in that. If you are a huge company that is generating billions in terms of revenue annually, it makes sense to do that just to keep the brand awareness. But if you are a small company or if you are discussing about B2C or you are you are a person. If you invest money in that. And I had this bad experience with the with the clients before, that they spend a lot of money on the ads and when they cut off the money, also the views from the organic part went down.
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So they are trying somehow. And this is I know, because I had a discussion with other experts in the other social media, fields also like Facebook, Instagram, when you are cutting up the money, basically they will try to make you over, in time to, to pay if you want to get views again. So, and I can give you this example, like I work with somebody, I think it was like three years ago, and they were spending like I would say per week, 15 k in terms of ads, and we were generating some good amount of views.
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and they were not selling anything. They were doing it for brand awareness. they had the production company actually behind. so they were doing that after that, we, I had a discussion with them and that’s it. Like we need to let also the organic part start to grow means so so the channel can go on the organic part also in the future.
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So we started to cut a little bit the budgets. And let’s say next month we had ten K instead of 15. So we just noticed a huge difference in terms of views like they were half what we had before. So after that, at some point we we stopped, at every, every type of ads that we had, so almost no views.
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So we started to grow little by little organically and after that in a couple of months. But is what I’m saying like the transition, if you start to pay until you can go to the organic part, that will be super hard. So this is why I’m not working with channels that they are doing paid ads. Except as I said before they are huge brands.
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Yeah. And we definitely don’t want to be dependent upon giving money to get views. I didn’t think I was just going to say it seems like you have a very, logical kind of scientific method to, how you have structured both your services and your work and, and the combination of platforms that you have right now in the, amount of reach that we can generate just organically with repurposing one video.
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Exactly. As I said a little bit before, let’s say you create one, one long version and you split that version into 4 or 5 shorts. So you have also the short format. Right now you are just repurposing the content that you have with tick tock rails, in Twitter or whatever is the case. So you had this huge possibility to just generate a lot of impressions and then backlinks to your original video that I don’t think it makes sense for you to spend a lot of money on the ads.
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Yeah. Yeah. at the top, like we could talk about for like, hours. Right? Right. Yeah. okay. So what is, what is success for you or what are you excited about in the next, maybe one, three years? Like, what are you working on? so I would like to scale my business also going from B2C only to B2B, for example, doing consultations and things like that.
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I started something like this, this year, and I want to focus more, from the middle of the year, to the end of the year and forward, like, doing consultation for business to business, going and training the team and things like that, like, let’s say a seminary over three day me going there mostly focus that this will be focused on Europe.
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for Europe companies. I already had, have a contract on the table that I think I, I will go with. so this will be my main focus because I can focus more on that part instead of taking, you know, 25 smaller contracts, I can have only one high ticket and then go for that so that that will be a success for me, because I have more time for the family, for time to do anything else.
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and just and just focus to scale the business all the time. Cool. And what’s the best way for people to get in touch with you, or do you have any offers for them that they could take advantage of. LinkedIn. That that I have a high growth platform there on LinkedIn. also I think around 5000 followers or something like that.
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So LinkedIn would be one of the best, format for them to contact me because I am almost, daily there and discussing with also, the different, expert, and in terms of offers. Yeah, they can we can help we can start a discussion on LinkedIn, then they can offer that. Follow me. and send me a message or send me, an email.
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on viral media is your 2017 gmail.com. Cool. Awesome. Further discussions. Very very good. in the show notes. put, the links, to meet up with, masks. Thank you so much for being on the show. I really appreciate your insight. Sure. Thank you very much. Also. Agency owners, if you want to transform your agency to sustain and grow without your direct involvement, where you can stop working in the business and switch to working on the business where you can regain control of your time, delegate effectively, get paid what you’re worth, and have your team run the day to day.
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Go to niche and control.com/case study right now to learn more about leverage for growth. You can book a free strategy session with us to look at your systems, understand what needs to be done in order for you to scale and get a free strategic plan for the next year. To live the life of entrepreneurship that you’ve always dreamed about.
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