AL EP 22: Duane Brown – Pricing For Your Service

Are you charging the right price for your services? Duane Brown, the Founder & Head of Strategy for Take Some Risk, has pricing advice to set you on the right track! Duane discusses the agency's history and how they evolved their pricing strategy. Brown emphasizes the importance of charging what you're worth rather than commodity-based pricing. Your pricing strategy will change based on how long you have been in business. Duane shares his opinion on hourly pricing, and shows the advantages to a mixed model where they charge a monthly strategy fee and a percentage of spend. Brown believes in optimizing for both happiness and profit. Take Some Risk is a profitable agency because they charge what they're worth and refuse to give discounts just to slap a logo on a website. Brown suggests that entrepreneurs should niche down in some way and find their value proposition, charge what they're worth, and track their revenue and expenses to ensure they're a profitable business.