AL EP 25: Greg Lee – Define The Scope of Your Service Ahead of Time

Greg Lee is the Founder of Brand Flights, who provides high quality marketing for brands like Ferrari. He's been in business for over 10 years and has learned some important lessons along the way. One of the biggest challenges he faced over the years was scope creep, which is when a client gradually asks for more and more than what was agreed upon. Greg advises you to define what you want your agency to be and to keep the scope limited. Otherwise, it can become a lot more work than what you're getting paid for. Basically, don't be afraid to draw the line and stick to what you initially agreed to do for your clients.