Leverage for Growth Podcast

AL EP 37: Lori Barber – Focus on Your Long-Term Strategy

Episode Date:May 2, 2023

Join Lori Barber, the Co-Founder of Lux214 Media Group, in this episode as she shares the unique backstory of her agency, which was born out of a friendship and a food adventure. Discover how Lori and her team weathered the disruptions brought by the pandemic and successfully helped their restaurant industry clients through the Dishing Out Relief initiative. Get valuable advice from Lori on focusing on long-term strategy, global perspective, and the importance of relationships in marketing.

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Show Notes

Lori is Lux214’s first point of contact for clients. You’ll love kicking off your marketing with her because “can’t” isn’t in her vocabulary, plus she has an innate ability to match your goals with strategy. She has worked with big-name brands, including CBS, Daisy Brand, the Dallas Cowboys, On the Border Mexican Cantina, Maggiano’s, Kimball Art Museum, Microsoft, PGA, USAG, Alere, Quidel, SolarWorld, Mr. Chow and Rug Doctor, to name a few. She is recognized as an industry leader, having won many awards and been featured in many publications. Her awards include an Excellence in Interactive Marketing Awards (EIMA), a Webby Award, and the Outstanding Achievement in Website Development Award. She was featured in Rockport Publishing’s 1000 Graphic Elements and has been recognized by the Dallas Business Journal for running top Web design and marketing firms in the Dallas area.

Connect with Lori Barber & Lux214 Media Group here –
Web: https://www.lux214.com
Facebook: https://www.facebook.com/lux214Media
Instagram: https://www.instagram.com/lux214media
LinkedIn: https://www.linkedin.com/company/25000483

Episode Transcript

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You can check out the video of the episode here: https://youtu.be/QP9AMjJXjiw