Discover valuable insights from Shanna Young and Kristi Simone, Co-Founders of YeS! Creative Marketing, as they discuss their diverse backgrounds in advertising and marketing consulting. Learn how their experiences shaped their agency’s approach and the significance of complementing each other’s strengths. With a focus on transparency and client-centricity, they prioritize generating real results and emphasize conversions over superficial metrics. As their agency has grown, Shanna and Kristi highlight the challenges of duplicating themselves and finding high-level individuals who can handle client interactions and strategy. Explore their journey, teamwork, and scaling challenges in this informative conversation!
AL EP 45: Shanna Young & Kristi Simone – Putting Your Clients First
Shanna Young has 27 years of experience in sales, marketing, and strategy. Prior to co-founding YeS! Creative marketing, Shanna has spent the last 6 years as Senior Account Director at another marketing agency, where she and Kristi Simone worked together. Having worked in a variety of advertising industries allowed her to learn and specialize in traditional and digital platforms. Along with learning the various marketing and advertising capabilities she also had the opportunity to work with many different industries.
Kristi has more than 31 years of marketing, strategy and sales experience. Prior to co-founding YeS! Creative Marketing, Kristi served 7 1⁄2 years as Chief Marketing Officer of Whiteboard Marketing where she developed the agency’s processes, sales and brand strategies. Prior to her role there, she was an independent marketing consultant for more than 15 years where she provided marketing strategy and implementation for local and national clients in multiple industries. YeS! is a full service marketing agency – both digital and traditional marketing.
Connect with Shanna Young, Kristi Simone & YeS! Creative Marketing here –
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You can check out the video of the episode here: https://youtu.be/E9DvyL6F7b4