Leverage for Growth Podcast

AL EP 46: Christian Radley – Abandoning Lead Gen to Skyrocket Your Sales

Episode Date:May 22, 2023

Christian Radley, Co-Founder of Ziggy, explains the importance of understanding the difference between demand generation and lead generation. He highlights the significance of aligning marketing and sales goals to maximize revenue and minimize churn. Christian suggests actionable steps for agencies to measure churn and improve customer retention, such as analyzing customer data, segmenting customers based on key dimensions, and focusing on the best-fit customer segment. Christian Radley shares their journey, emphasizing the importance of delivering excellent service, hiring the right people, and having a strong and differentiated point of view. Discover the power of niche targeting and optimizing your go-to-market strategy today!


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Show Notes

Ziggy is the demand generation agency for ambitious tech brands that need to scale revenue. Ziggy delivers proven growth strategies that help brands of all sizes – from startups to Fortune 500s – grow revenue and reduce CAC.

Connect with Christian Radley & Ziggy here –
Web: https://ziggy.agency/
LinkedIn: https://www.linkedin.com/company/ziggy-agency
Twitter: https://twitter.com/Ziggy66358998
Facebook: https://www.facebook.com/ziggy.agency0/

Episode Transcript

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You can check out the video of the episode here: https://youtu.be/fI2k4R1ijRk