Christian Radley, Co-Founder of Ziggy, explains the importance of understanding the difference between demand generation and lead generation. He highlights the significance of aligning marketing and sales goals to maximize revenue and minimize churn. Christian suggests actionable steps for agencies to measure churn and improve customer retention, such as analyzing customer data, segmenting customers based on key dimensions, and focusing on the best-fit customer segment. Christian Radley shares their journey, emphasizing the importance of delivering excellent service, hiring the right people, and having a strong and differentiated point of view. Discover the power of niche targeting and optimizing your go-to-market strategy today!
