You are now listening to Leverage for Growth. Hey everybody this is Jesse P. Gilmore founder of Niche in Control and creator of the Leverage for Growth, welcome to the daily leverage edition.
Today’s topic is this “Do Prospects Need or Want Your Services?”. Sit back, relax and welcome to today’s daily leverage.
So this morning, I was doing my morning routine of stacking and continuing this topic of the overall marketing strategy. In the last episode, the topic was on the desperation of selling vs the patience of seduction
To take this a step further is what I am going to do in this episode
Let’s start with the question
Do Prospects, potential or current clients need your services? Or do they desire them?
Do they come from a place of neediness with you and your services?
Do they come from a place of desire?
If you have been in business for long enough, you can feel the difference between clients that want to work with you and those that feel that they need your services
When you are serving them from a place of need, you assume the role of saving them
They tend to eat up more of your time
They come with demands
They ask for discounts
They need salvation from themselves and have come to you to save them
These clients are going to hold you down from achieving 7-figures if you aren’t careful
On the contrary, the clients that come from a place of desire
Also come from a place of choice
Of seduction
Of having agency over their choices
They get to choose working with you
You didn’t force them to be sold on your services
You gave them choice
You came from a place of strategy rather than salvation
When they work with you, there is an understanding of value and commitment that can not be felt or found with those that need you
If you have clients and prospects that need your services and those are who you are dealing with, I am here to tell you that you are to blame
The way that you market to potential clients matters
How you do so will determine your results
You see that people are fed up with the immediate pitch of your services the moment that you meet them
It is because it is lazy and they would rather be courted first
Dating before getting married
This is why one of the most important things that you can do is get crystal clear on WHO you are serving and how
What their desires are
What their pain is
What they wish they were doing instead of what they are stuck doing
Shifting your marketing to be from a place of patience, seduction and desire instead of force, desperation and need will do a world of good to you, your potential clients and the marketplace in general
This is what we teach our clients to do in the Leverage for Growth programs and we live it as well
Why is this important?
Many times as entrepreneurs, we use all of the marketing tactics and strategies to get someone to say yes
Sometimes that means doing so by force
What this causes is the potential client to come from a place of need or neediness
We must shift our marketing to play the long game and earn the trust of our potential clients through giving them choice, strategy and agency
When they come from this place, marketing and sales can become something that potential clients respect and admire about your company
You stand out from the rest
You enable your vision to come to reality
By serving the right people in the right way
Now it is time for the daily leverage.
Where in your marketing or messaging, have you been trying to force the potential clients to make a decision with you right away and hunting for those in need? Review your marketing and determine if it is attracting those in need of your services or those that desire your services and the outcome it provides
Once you have located where you have been attracting clients based on need.
What are you willing and able to do about it today?
That is the end of our daily leverage. This is Jesse P. Gilmore and you have been listening to the Leverage for Growth podcast.
Thanks for joining me on the Leverage for Growth podcast. I believe in you and your capabilities. I hope you spend the rest of your day feeling inspired. But keep in mind that inspiration is fuel to propel you into action. If you do not take action towards your own growth and the growth of your business, then that inspirational fuel that you’re feeling is wasted.
Put your ideas into action by joining me in the next live event. It’s online. Go to nicheincontrol.com/nextliveevent. We have events every other week and we cover all sorts of topics that will grow your business when you put them into action. So these events are for you to put that inspiration and creativity into practical action to grow your business. I would love to see you there.
Go to nicheincontrol.com/nextliveevent. That is nicheincontrol.com/nextliveevent. See you there!
At Niche in Control, we unlock your potential within you and your agency through the development of you as a leader. You step forth to discover the potential you have always had. We help you with clarity of vision, strategies coming from a place of competence, operational systems to develop consistent client results, retention, pricing and packaging to differentiate you from the rest of the market and finding, developing and managing the right team to support you in the realization of your vision. Stop playing small. Rise to your potential. Your time is now. Can you feel it?
Melanie Sommer:
I’ve gotten more time, more clarity and more money.
