Leverage for Growth Podcast

Episode 33: Pitching Your Big Idea

Episode Date:Mar 7, 2023

In this episode, Jesse outlines the steps you need to take when you are pitching your idea to a prospect. 

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Show Notes

Episode Transcript

You are now listening to Leverage for Growth. Hey everybody this is Jesse P. Gilmore founder of Niche in Control and creator of the Leverage for Growth, welcome to the daily leverage edition. 

Today’s topic is this “Pitching Your Big Idea”. Sit back, relax and welcome to today’s daily leverage.


So this morning, I was doing my morning routine of walking and studying a book that I have been reading recently called Pitch Anything by Oren Klaff.


If you have been following me for a while, you know that part of my morning routine includes a discover and declare. 


Discover is a daily habit of studying something in business that you know you want to improve. 


It could be taking a course, reading a book or learning from a mentor. 


Wherever the learning is from, you study, learn or listen until you have an a ha moment. 


Those moments are when something clicks. The information that was missing is found. 


Once that happens, you write down what was the a ha moment, why is it important, what is the lesson you are learning from it, and then how can you apply the lesson learned immediately. 


So that is discover. 


Declare is when you take your discovery and teach someone else what you learned. 


This discover and declare daily habit is something I have been doing for the last four years. 


It is how I improve as an entrepreneur every day. 


This is one part of the entrepreneurial operating system that I live and teach in leverage for growth. 


It is also how I get these daily leverage podcast episodes recorded. 


They have become my declare.  


So how does this relate to the book I was reading today? 


In Pitch Anything, Oren talks about four steps to frame the conversation before pitching your big idea. 


Before you pitch your idea or offer your services to someone, you can start by


First you put the target at ease by telling him in advance that the pitch is going to be short just about 20 minutes and that you were not going to hang around too long afterwards.


The reason is that people don’t want to sit around for an entire hour to hear a pitch. The pros can do a pitch in less than 20 minutes. By letting them know in advance that it will be short. 


An example would be “hey, I have a meeting right after this so I will get you to understand my big idea in less than 20 minutes so we have enough time to discuss it together before I need to make it to the next meeting.”


After you got them to be at ease and understand that you aren’t going to take forever. 


Then you give your background in terms of track records of successes, not long lists of places and institutions where you simply punch the clock. It must be successes


For example, I would talk about my work in corporate America expanding a training and progression program that systematically removed single points of failure in a $4b global corporation impacting over 1,200 employees which led to an acquisition of the business. Or 40+ agency clients that we have helped to develop a life and business by design. Many of our client case studies have doubled their agency monthly recurring revenue within 3-4 months of working together. 


Stick with successes and do it in less than a minute. 


Next you show that your idea is not a static flash of genius. There are marketing forces driving driving the idea and you’re taking advantage of a brief market window that has opened.


Example would be economic forces such as the recession causing many companies to lay off in house marketing employees and provide an environment for agencies that can deliver results to thrive. 


Or technology forces such as the acceptance of chat GPT which produces mediocre content and agencies are needed to make brands messages not sound like everyone else and the expertise is needed. 


Or social forces like the focus on work life balance and how we help entrepreneurs not work more than 40 hours while scaling their agency. 


Because the brain pays attention to things that are in motion, paint a picture of the idea moving out of the old market into a new one.


The old agency model of hourly or cost plus and basing a decision on the number of years of experience is dead.  


The new model of value, partnerships and simply focusing on results is where the market is going and that is what we help our clients capitalize on. 


Last bring the big idea into play using the idea introduction pattern.


An example is 


For 6-figure marketing or PR agency owners,  who are dissatisfied with being seen as a commodity in the market and not being paid for what they are worth. 


Leverage for growth is a new way of looking at growing your agency. 


That provides a proven process for working less in the business, delegating effectively to others, creating a minimum viable offer that is both scalable and profitable, filling a pipeline using effective outbound, inbound and referral systems, and empowering people to run whole parts of the company while you focus on growth or taking time for yourself.  


Unlike competing EOS and traction systems that focus on too high level concepts that aren’t applicable for the agencies with less than 10 employees to be practical. 


Leverage for growth gets our clients to understand both high level parts of the business and getting into the weeds to be practical, actionable and generates quick results. 


Providing the systems, training and accountability needed to implement your agency operating system to sustain and grow without your direct involvement. 


The entrepreneurial calling is in you. 


Leverage for growth is the answer. 


Why is this important?


Two main things


Number one – in order for you to win in entrepreneurship, you must become a life long learner and apply what you are learning within 48 hours to gain traction in your life and business. 


That is why these daily leverage episodes are short, concise and may be the a ha moment that you needed today. 


Secondly, when pitching your big idea, it is important to frame the idea correctly so that it is received in the right way. 


Pitching your idea in the wrong way will only leave you questioning your idea when the idea may be just fine. How you presented it needed some work. 


Now it is time for the daily leverage.


Where in your world whether in your life or business, have you been needing to learn more in order to improve your life and business? Or you have been learning more but not taking action on what you have learned? 


Is it in your life with your health or body? 


Is it in your life with your spirituality or self-direction? 


Is it in your relationships with your spouse, partner or kids?


Is it in your business or finances or team?


Once you have located where you have been reluctant to take action on what you have learned and you know what you need to do. 


My question is this…


What are you willing and able to do about it today?


That is the end of our daily leverage. This is Jesse P. Gilmore and you have been listening to the Leverage for Growth podcast. 

Thanks for joining me on the Leverage for Growth podcast. I believe in you and your capabilities. I hope you spend the rest of your day feeling inspired. But keep in mind that inspiration is fuel to propel you into action. If you do not take action towards your own growth and the growth of your business, then that inspirational fuel that you’re feeling is wasted.

Put your ideas into action by joining me in the next live event. It’s online. Go to nicheincontrol.com/nextliveevent. We have events every other week and we cover all sorts of topics that will grow your business when you put them into action. So these events are for you to put that inspiration and creativity into practical action to grow your business. I would love to see you there.

Go to nicheincontrol.com/nextliveevent. That is nicheincontrol.com/nextliveevent. See you there!

At Niche in Control, we unlock your potential within you and your agency through the development of you as a leader. You step forth to discover the potential you have always had. We help you with clarity of vision, strategies coming from a place of competence, operational systems to develop consistent client results, retention, pricing and packaging to differentiate you from the rest of the market and finding, developing and managing the right team to support you in the realization of your vision. Stop playing small. Rise to your potential. Your time is now. Can you feel it?

Melanie Sommer:
I’ve gotten more time, more clarity and more money.