Episode 36: Never Again

Show Notes

Episode Transcript

You are now listening to Leverage for Growth. Hey everybody this is Jesse P. Gilmore founder of Niche in Control and creator of the Leverage for Growth, welcome to the daily leverage edition. 

Today’s topic is this “Never Again”. Sit back, relax and welcome to today’s daily leverage.

So this morning, I was doing my morning routine of stacking and reflecting on the patterns of behavior that I had in my previous businesses.

Prior to Niche in Control, I had formed and owned three other businesses that I experienced a build and burn pattern with  

If you are not familiar with the build and burn patterns that entrepreneurs have ingrained in them, usually the entrepreneurs that are first generation entrepreneurs

The build and burn pattern in business is where you might do all the right things and focus on building

The building process leads to create something new in the business, new service, new product, new clients

You are in a building or expansion mode

Then when you reach a peak with the build, you are start to stop doing the things that were working

You may become complacent with the building and you start to cap your own potential

You may come into a lot of money and then start spending a lot of money

Which starts a drift from the peak towards normal or average

Then if it is not caught and the behavior continues, you end up in the pit

You start to run out of money

You are making decisions that might look good short term but long term they are crippling your business

This is when you have burned what you built to the ground

Then the process starts over again with another build

From rock bottom, you start the build and get to another peak, make decisions that start to burn it to the ground and the cycle continues

The build and burn pattern in entrepreneurs is one of the things that I have become extremely aware of and am able to help clients with

Being able to catch them when they start to drift so that they can continue to rise

This build and burn pattern is part of human existence and the patterns of existence

Think of your mind and behaviors as a thermostat

When what is happening in your world is going too far away from what is considered “normal”

You start to adjust to regress back to the mean

You subconsciously start to try to equalize

The average of the peaks and pits is what you consider to be normal

This is how most people operate in their day to day

However, when you are aware of these patterns, you are able to course correct earlier and earlier

Redefining for yourself what is normal

To no longer continue to be average but rather extraordinary

You are not at the whim of circumstance

You are in control of these patterns once you become aware of them

There is a part of you that must decide that enough is enough

That never again will you continue this build and burn pattern

Never again will you simply be average

Never again will you be ordinary

Never again will you fall victim to patterns of behavior that no longer serve you

You must make a decision

This decision can be the difference between spinning your wheels and not going anywhere 

Or creating the life and business that you desire

It all comes from a decision to say 

Never again

Why is this important?

Many times as entrepreneurs, we have patterns of existence that either build us up or break us down

With the freedom of entrepreneurship, everything rests on us

It is up to us to make the changes in our lives and businesses

We must work harder on us than anything else

The more we work on the inside and getting the inside right

The more things start to happen naturally and at ease, rather than force

The more aware we are of our own behaviors and patterns, the easier it is to notice them and course correct before heading to the pit

It all comes from a decision

A decision that you can make today

A decision that never again will you burn what you have built to the ground

A decision to rise to your highest potential 

Today and every day

The daily commitment to yourself

Now it is time for daily leverage.

Where in your world whether in your life or business, have you been in a pattern of behavior that no longer serves you?

Is it in your life with your health or body? 

Is it in your life with your spirituality or self-direction? 

Is it in your relationships with your spouse, partner or kids?

Is it in your business or finances or team?

Once you have located where you have been in a pattern of behavior that no longer serves you and you know what you need to change. 

My question to you is this…

What are you willing and able to do about it today?

That is the end of our daily leverage. This is Jesse P. Gilmore and you have been listening to the Leverage for Growth podcast. 

If you are enjoying these daily leverage and agency leverage episodes, make sure to subscribe on Apple or Spotify now. 

Thanks for joining me on the Leverage for Growth podcast. I believe in you and your capabilities. I hope you spend the rest of your day feeling inspired. But keep in mind that inspiration is fuel to propel you into action. If you do not take action towards your own growth and the growth of your business, then that inspirational fuel that you’re feeling is wasted.

Put your ideas into action by joining me in the next live event. It’s online. Go to nicheincontrol.com/nextliveevent. We have events every other week and we cover all sorts of topics that will grow your business when you put them into action. So these events are for you to put that inspiration and creativity into practical action to grow your business. I would love to see you there.

Go to nicheincontrol.com/nextliveevent. That is nicheincontrol.com/nextliveevent. See you there!

At Niche in Control, we unlock your potential within you and your agency through the development of you as a leader. You step forth to discover the potential you have always had. We help you with clarity of vision, strategies coming from a place of competence, operational systems to develop consistent client results, retention, pricing and packaging to differentiate you from the rest of the market and finding, developing and managing the right team to support you in the realization of your vision. Stop playing small. Rise to your potential. Your time is now. Can you feel it?

Melanie Sommer:
I’ve gotten more time, more clarity and more money.