Leverage for Growth Podcast

Episode 59: Single Greatest Threat to an Agency Owner's Financial Freedom

Episode Date:Apr 2, 2023

We are living in the cusp of an AI revolution and that is making some agency owners very nervous about their careers. In this episode, Jesse P. Gilmore confronts that fear and shows how a person's mindset about the rapidly changing world affects their ability to thrive. 

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Show Notes

Episode Transcript

You are now listening to Leverage for Growth. Hey everybody this is Jesse P. Gilmore founder of Niche in Control and creator of the Leverage for Growth, welcome to the daily leverage edition. 

Today’s topic is this “Single Greatest Threat to An Agency Owners Financial Freedom Today”. Sit back, relax and welcome to today’s daily leverage.


So this morning, I was doing my morning routine of stacking and reflecting on a conversation I had with a fellow agency owner about AI and the disruption that is happening in the marketing agency space right now 


They had felt as though the agency industry is going to become obsolete and there was fear around staying relevant in the midst of the change. 


This led me to think about a couple of things. 


One is certainty. The need to be certain in your work and that is what allows you to weather any storm. 


The most important thing I am reminded of is how mindset plays into this 


For those that think that they will be obsolete, that AI can do a better job than them at marketing, that their business will go down because of AI 


It is the belief that AI will take over your role and there is nothing that you can do about it 


The victim hood that comes from this perspective 


That is far worse than the capabilities of AI doing work that you also do


It leads you to be a spectator of life, not a participant 


It leads you to an external locus of control and self worth being determined for you 


It leads towards allowing what you don’t want into your world


On the contrary, if you can embrace the fact that AI is going to change how people work, market, and interact with each other 


Embrace the fact that if you stay on top of utilizing AI as a tool to get you to where you want to go


You will realize that how you approach things that change your way of life as a benefit, a gift, an opportunity to learn and grow, adapt and change with the times


You will begin to see that this is a very exciting time to be alive 


Your mindset is the single most important thing to protect 


Your mindset will either lead you to becoming a better producer in the world and make a bigger impact


Or it can break you down and lead you to desire the worst of threats to your financial freedom, universal income


I go deep into our mindset training that is available to our free private agency community members called Association. 


It is for 6 and 7 figure agency owners that are focused on creating financial freedom and time freedom by working smarter rather than harder. 


It just released this month and is growing every day. 


If you would like to join and you are an agency owner over 6 figures, you can apply at www.nicheincontrol.com/community 


There are free courses on mindset and time management, as well as opportunities for free leads, networking and more. 


Back to the topic 


Why is this important?


Many times as entrepreneurs, we have a plan of how we want things to go


And then something comes around the corner that throws us off track


AI is here to stay 


We are given a choice


Do we embrace it and learn new skills and ways to stay relevant? 


Or do we find excuses to avoid it, not learn and grow, and wait for someone to save us from this situation we find ourselves in? 


There is no one coming to save you. 


There is no one coming to rescue you. 


There is only one person that can adapt, change and embrace the challenge to make the best of it


That is you. 


You are accountable


You are responsible for your own life




Will you stay relevant in the midst of a massive disruption?


The choice is yours. 


Now it is time for daily leverage.


Where in your world whether in your life or business, have you been waiting for someone to rescue you or save you from your situation when it is up to you to save yourself?


Is it in your life with your health or body? 


Is it in your life with your spirituality or self-direction? 


Is it in your relationships with your spouse, partner or kids?


Is it in your business or finances or team?


Once you have located where you have been waiting to be rescued and you know what you need to change. 


My question to you is this…


What are you willing and able to do about it today?


That is the end of our daily leverage. This is Jesse P. Gilmore and you have been listening to the Leverage for Growth podcast. 


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