Leverage for Growth Podcast

Episode 83: The Value of Mentorship

Episode Date:May 4, 2023

In this episode of Leverage for Growth, Jesse P. Gilmore emphasizes the importance of mentorship and networking with successful agency owners to learn from their mistakes and achieve long-term success. He discusses proven strategies such as prioritizing client retention, implementing efficient systems, investing in employee growth, and continuously improving operations. Jesse shares real-life case studies to inspire listeners and encourages them to actively learn and apply the strategies of thriving agency owners to enhance their own agency’s growth and success.

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Show Notes

Episode Transcript

Jesse P. Gilmore:
You are now listening to Leverage for Growth. Hey everybody, this is Jesse P. Gilmore, founder of Niche in Control and creator of Leverage for Growth. Welcome to the daily leverage edition. Today’s topic is this, the value of mentorship. Sit back, relax, and welcome to today’s daily leverage. So today I’m going to talk about the importance of learning from other successful agency owners and really understanding their long-term achievements, how they set… the structure and the support in order for them to really have a solid strategy and approach to growing their agency. And ultimately every single person that is a high performer, someone who has high dreams and something that is pulling them towards something bigger than themselves, which is ultimately as an agency owner once you have your needs met, you’re needing to be pulled towards something that’s bigger. When your needs are met, you become complacent unless you have a bigger vision. And this is one of the things that kind of pulls successful agency owners from that six figures to seven figures. And it’s really important for you to understand and kind of understand where the agency owners like what their track record was, what’s the foundation, maybe what they’re what their habits are, what’s their mindset, understanding through client testimonials what was actually done and how the client received value from those services. And being able to understand the holistic picture as opposed to what you see in the news, which might be like an agency owner going from zero to seven figures in 60 days or six months or whatever you see. And ultimately, if you’re not one of those people that all of a sudden you’d… like start an agency and all of a sudden it’s the most successful thing ever, you can tap into some of these time-tested strategies and proven strategies that they are implementing that you might not know. One of them is based around prioritizing client retention and relationship building. Another one is based around implementing efficient systems and processes. They also invest in employee growth and development. And then they’re always seeking new ways to continuously improve and optimize their operations. These are the things that you don’t see on the outside, but it’s what’s happening in the backside that actually matters. And it’s important when you’re looking for a mentor and you’re taking advice from somebody, your main goal is actually just to learn from their mistakes and understanding and recognizing, what are some of the setbacks that were experienced by successful agency owners? and being able to use them as opportunities for growth and improvement. Identifying and living vicariously and learning vicariously through others is one of the fastest ways for you to grow as an individual and as a business owner. And this is why it’s really important not only for mentorship, but also networking with people that are on the same page, they’re on the same journey, and how to tap into their insights and guidance. in order for you to accelerate your own agency’s growth and success. And looking at different types of case studies and real life examples of those that have been in the same situation and scenario that you are. And this is part of the reason why when I talk with agency owners and they might be struggling with a certain thing, we have different case studies like Susan who… was reinventing the wheel with every client, and we helped her develop the systems and client retention and kind of her core services to get everything out of her head into systems and procedures that allowed her to be acquired within 18 months. So when someone comes to me and talks about how much they’re spinning their wheels and they feel like every new client, you know, they have to be reinventing the wheel, I share with them Susan’s story. If people have like this big vision, with their agency, but they’re only at like 15,000 per month. And they don’t think that they can get to 100,000 per month. They talk about Warren. Warren went from 15,000 per month to 100,000 per month in less than nine months working together. And we start talking about why they were able to do that and how they were able to do that. And ultimately, being able to share these stories and examples of people that have achieved whatever they’re wanting to achieve, it kind of unlocks the idea that you can do it. And this is why it’s really important for you to value mentorship and value networking. And being around people that have achieved whatever you’re wanting to achieve, they might be one or two steps ahead of you. And for others, you might be actually ahead of them, and you get the opportunity to be a mentor to someone who might be one or two steps behind you. So I encourage you to actively learn from the successes of others, whether that’s through mentorship or networking. or being a part of a group of people that are on the same journey as you, and starting to study and apply the strategies of thriving agency owners. And from that, you can enhance your own agency’s growth and long-term success. So why is this important? A lot of times as entrepreneurs and agency owners, we focus on our own journey, not really thinking that we… or have shared stories or shared troubles or obstacles, when in actuality we are more similar to others than we think. And when we tap into the value of either mentorship or networking, we start to understand how we can learn and grow collectively and save years of trial and error. And this is ultimately what we wanna do if we wanna shortcut our way to success. So now is the time for the daily leverage. So where in your world, whether in your life or business, have you been avoiding mentorship or networking with other people that are on the same journey as you? Is it in your life with your health or body? Is it in your life with your spirituality or self-direction? Is it in your relationships with your spouse, partner, or kids? Is it in your business, finances, or team? And once you have located where you have been avoiding mentorship and you know what you need to change, my question to you is this. What are you willing and able to do about it today? That is the end of the Daily Leverage. This is Jesse P. Gummore. You’ve been listening to Leverage for Growth podcast. If you are enjoying these Daily Leverage and agency leverage episodes, make sure to subscribe on Apple or Spotify now.