Leverage for Growth Podcast

Episode 90: The State of the Union for Agency Owners

Episode Date:May 24, 2023

In this episode of Leverage for Growth, Jesse P. Gilmore discusses the state of the union for agencies in the context of AI disruption. He highlights two groups of agency owners: those embracing AI and those who are fearful of its impact on their business and client perception. Many agency owners lack long-term certainty and confidence due to the rapid pace of disruption.┬áTo address this, Jesse shares that his company, Niche In Control, is reevaluating their agreements and programs to better serve agencies. They have shifted from a 12-month minimum commitment to a three-month minimum and introduced a subscription performance-based model. This allows agencies to have a growth partner and only pay based on client results, providing more certainty and confidence for agency owners. Jesse invites agency owners looking for support, structure, and long-term direction to reach out to Niche In Control. Contact Jesse’s company to discover how they can help your agency thrive in the midst of AI disruption.

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Show Notes

Episode Transcript

Jesse P. Gilmore:
You are now listening to Leverage for Growth. Hey, everybody. This is Jesse P. Gilmore, founder of Niche in Control and creator of Leverage for Growth. Welcome to the Daily Leverage Edition. Today’s topic is this, the state of the union for agencies. Sit back, relax, and welcome to today’s Daily Leverage. So in my line of work and my position within the company, I am constantly talking with agency owners, whether they are potential clients, existing clients, podcast guests. and really I’m surrounded by 7,000 agency owners posting on LinkedIn daily. And what I’ve noticed is that with the disruption of AI, you have two main kind of groups of people. Ones that are embracing everything that AI can do, and the other side is a little bit fearful, understanding that AI has big impacts on their business, not only their team, but also more importantly, on the client’s kind of view or perceived value of marketing agency services. And what this has led towards is that when you’re working with clients, they may be nervous about the budget or how much they’re spending, and they’re thinking about AI as a big disruption, not only to their own workload, but also for clients. And what this has led towards is that A lot of agency owners don’t really have the certainty and the confidence of where their agency is going long term. They can only think in a very short period of time because the disruption is happening so quickly. And this has allowed us to get an inside glimpse into how we can serve agencies and the agency community in the midst of disruption. And so we’ve been re-looking at pretty much everything that we do on a… like an agreement with agency owners. And a lot of times we would have everything paid upfront for our mastermind or for our different types of services. And we started to realize that right now that is not what agency owners need. They don’t really know what’s gonna happen in the next 12 months. And so we are revising pretty much everything that we’re doing in order for us to serve agencies in a powerful way. And this has led towards the creation of a three month minimum instead of a 12 month minimum, and more of a subscription performance based model for our programs. And what this is going to allow agencies to do is be able to have a growth partner. And the only way that we actually get our return on investment and investment through the subscription model as opposed to a 12 month model is based around getting client results. And we know that we can get client results and we know that we can kind of inject certainty and confidence back into agency owners. And so I have made this change over the last couple of days, actually. And in the last couple of months, we’ve been doing a lot of this market research and it’s all led towards a big shift. So if you are an agency owner and you are looking for support, structure, confidence, certainty in the long term direction of your agency, this is the time to reach out to us. You can jump on our. on my calendar at nicheandcontrol.com slash discover, actually discovery, nicheandcontrol.com slash discovery. And you can learn more whether or not you qualify for some of our programs. We have clients that have gone from 15,000 per month through 100,000 per month in nine months. And we are looking for the next batch of case studies. So if you have the desire as an agency owner to grow, and you’re looking for a growth partner that is not going to lock you into long-term commitments and the price is less than $2,000 per month, then please reach out. You can go to nicheincontrol.com slash discovery. Talk to you soon.