In this episode, we sit down with Eddie Castillo, an innovative marketer with over 10 years of experience in media solutions. As the Media Director, Advisor & Shareholder of Altered State Productions, Eddie has worked with startups and Fortune 500 companies to maximize brand identity and drive creativity in media marketing.
In this episode, Eddie discusses the importance of prioritizing SEO over social media when it comes to growing your marketing agency. With the ever-changing landscape of social media algorithms, it’s becoming increasingly difficult to maintain visibility and reach on these platforms. Eddie believes that by focusing on SEO, agencies can drive more organic traffic to their websites, increase their visibility in search engine results pages, and ultimately generate more leads and revenue.
At Altered State Productions, Eddie and his team see media marketing as an art form that drives creativity and brings their clients’ visions to life. From concept to completion, they utilize photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape. If you’re a marketing agency owner looking to grow your business, you won’t want to miss this episode of Leverage for Growth. Tune in now!