Get ready to dive into the journey of Chris Morano, the Founder of Blue Water Marketing! Chris talks about his path from freelancing to owning an agency, and the lessons he learned along the way. He emphasizes the importance of having a process in place for lead generation, rather than relying solely on referrals. He also discusses the need for niche specialization and streamlining processes to grow efficiently. Chris now focuses on maintaining growth for the business and client retention, rather than marketing. He advises listeners to determine their vision for their agency and streamline processes accordingly.
AL EP 30: Chris Marrano – Streamline Your Processes
Chris is a seasoned digital marketer with 15 years of experience. He began his career at Mullen in Boston, working on accounts such as Match.com and Nat Geo. Later, he worked at EMC and Harvard Business School. He then became an agency partner and CMO at Blue Water Marketing before transitioning to CEO, overseeing client relationships, digital marketing strategies, data analysis, and business development.
Connect with Chris Marrano & Blue Water Marketing here –
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You can check out the video of the episode here: https://youtu.be/v4eiQiB2E58