Leverage for Growth® Podcast | Agency Growth Conversations with Jesse P. Gilmore

Find the #1 Bottleneck keeping you trapped in your agency in 60 minutes. Free live workshop on June 17 at 3pm CT. No replay. >>

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Find the #1 Bottleneck keeping you trapped in your agency in 60 minutes. Free live workshop on June 17 at 3pm CT. No replay. >>

— LEVERAGE FOR GROWTH® PODCAST

REAL Conversations With Agency Owners Building Founder-Independent Businesses

70+ Episodes. One Question:
What Would Your Agency Look Like If It Didn't Depend on You?

Every week, Jesse P. Gilmore sits down with agency owners, operators, and growth strategists who are doing the work of building businesses that do not depend on a single person.

No theory. No motivational fluff. Just honest conversations about delegation, pricing, systems, hiring, leadership, and the structural changes that turn founder-dependent agencies into founder-independent ones.

Whether you run a team of 3 or 30, these conversations will change how you think about your role, your time, and what your agency is actually capable of without you in the middle of it.

BROWSE ALL EPISODES

What Agency Owners LEARN on This Show

The Leverage for Growth® Podcast covers the three structural areas that determine whether an agency stays founder-dependent or becomes founder-independent. Every episode connects back to at least one of these.

How to Build Operations That Run Without You

Delegation frameworks, process documentation, systems thinking, and the structural changes that let agency owners step out of daily operations without quality dropping or clients noticing.

How to Build Revenue That End the Feast-or-Famine Cycle

Offer design, value-based pricing, referral systems, outbound strategy, client retention, and how to build a pipeline that fills itself so revenue is not tied to the founder's personal relationships or availability.

How to Build a Team That Runs Whole Parts of the Business

Hiring for the right roles, training systems versus operating systems, delegation of authority not just tasks, leadership development, and how to build a team culture where people own outcomes rather than wait for instructions.

Start With the Episode That Matches Your Challenge

— START HERE

Three Episodes Worth Your FIRST Listen

Not sure where to begin? These three conversations cover the core challenges agency owners face on the path to founder independence. Each one stands on its own.

Delegation and Processes Impact on Agencies

Eric Ritter breaks down how delegation is not about handing off tasks. It's about redesigning which decisions require you and which ones do not.

If your agency cannot function when you step away for a week, this is the episode to start with.

Listen to This Episode

Mastering Your Niche Through Deep Specialization

Corey Quinn explains why generalist agencies stay stuck and how deep specialization creates pricing power, referral momentum, and a pipeline that does not depend on the founder selling every deal.

If your revenue still depends on your personal network, start here.

Listen to This Episode

The Lonely CEO's Journey From $350 to $2M

Brian Town shares what it actually looks like to grow from a small agency to a $2M operation and why the loneliest stretch is the part where you have to stop doing the work yourself and start building the people who will.

If you're in the middle of that transition right now, this conversation will feel familiar.

Listen to This Episode

All Episodes

75+ conversations with agency owners, operators, and growth strategists. Sorted newest to oldest. Every episode is available on Apple Podcasts, Spotify, and YouTube.

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— MEET YOUR HOST

Jesse P. Gilmore

Jesse P. Gilmore is the founder of Niche in Control and the creator of the Leverage for Growth method. He spent five years inside a $4 billion corporation learning how to remove single points of failure from business operations. Then he took that knowledge and built a method specifically for marketing agency owners who had become the bottleneck in their own businesses.

Since founding NiC in 2019 and beginning work with agencies in 2020, Jesse has worked with over 500 agencies and recorded every conversation, framework, and pattern he has seen into this podcast.

The Leverage for Growth podcast started as daily 5-to-10-minute episodes where Jesse applied the method in real time as he was building it. It evolved into in-depth guest conversations with agency owners and operators who are living the work.

LEARN MORE ABOUT JESSE

— FREQUENTLY ASKED

Common Questions About the Leverage for Growth® Podcast

Everything you need to know about the show, the format, and how it connects to the work Niche in Control does with agency owners.

What is the Leverage for Growth® podcast about?

The Leverage for Growth® podcast is a weekly show hosted by Jesse P. Gilmore, founder of Niche in Control. Each episode features a conversation with an agency owner, operator, or growth strategist about the structural challenges of building a founder-independent business. Topics span all three areas of the Leverage for Growth® method: building operations that run without the founder, building predictable revenue systems, and building teams that own whole parts of the business. The show started in January 2023 as a series of daily 5-to-10-minute episodes where Jesse documented applying the method in real time. It has since evolved into in-depth guest interviews with 280+ episodes published to date. Every episode is available on Apple Podcasts, Spotify, YouTube, and wherever you listen to podcasts.

Who is the podcast for?

The podcast is for established marketing agency owners who are running profitable businesses but feel stuck inside them. If your agency generates between $500K and $5M in annual revenue, you have a team of at least two full-time employees, and you are the person every decision still runs through, the conversations on this show will resonate with you. The same audience that works with Niche in Control through the Agency Alliance Mastermind or the Advantage 1-on-1 coaching program is the audience this podcast serves. You do not need to be a client to get value from the episodes. The podcast is free and accessible to everyone.

How often are new episodes released?

New episodes are published weekly. Each episode is available simultaneously on Apple Podcasts, Spotify, YouTube, and Libsyn. The best way to stay current is to subscribe on your preferred platform. New episodes will appear automatically in your feed without needing to check the website. You can also visit the full episode library on this page at any time to browse all 77 published episodes.

Do I need to listen to the episodes in order?

No. Every episode is a standalone conversation. You can start with whichever topic matches the challenge you are facing right now. If you are dealing with delegation and operations issues, start with episodes tagged under the Scalable Agency theme. If your revenue depends on you personally selling, start with the episodes focused on pricing, client acquisition, and pipeline. If your team cannot function without you in the room, start with the episodes about hiring, leadership, and team empowerment. If you want a curated starting point, the Featured Episodes section on this page highlights three conversations that cover the core challenges agency owners face on the path to founder independence.

How does the podcast connect to Niche in Control's programs?

The podcast covers the same frameworks, language, and structural thinking that NiC delivers inside its programs. Guests on the show include agency owners who have been through the Leverage for Growth® method, industry experts who validate the approach, and operators who share real-world lessons from building founder-independent businesses. Listening to the podcast gives you a preview of how NiC thinks about agency growth. It is not a sales pitch for the programs. It is the method in action, in conversation, with real people. If you hear something that resonates and want to explore working with NiC directly, you can book a 15-minute strategy call or download the free book, The Agency Owner's Guide to Freedom, to go deeper on your own.

How does the Leverage for Growth® podcast select its guests?

The Leverage for Growth® podcast is invite-only. Each season is planned in advance with a curated guest list selected by the NiC team based on alignment with the themes and topics the show is exploring. Guest pitches and inquiries are not accepted at this time.

— 15 MINUTES. NO OBLIGATION.

Ready to STOP Being the Bottleneck in Your Own Agency?

The podcast gives you the conversations. The method gives you the structure. If you are listening to these episodes and recognizing your own agency in every story, that is not a coincidence. It is a pattern. And it is one that Niche in Control was built to solve.

Book a 15-minute strategy call and find out what structural change would create the most leverage in your agency right now.

Book Your 15-Minute Strategy Call

Or Download the Free Book

A leverage-first agency redesign system helping established marketing agency owners build founder-independent businesses. Founded by Jesse P. Gilmore in 2019.