The Leverage for Growth podcast explores genuine prospecting – researching clients, listening, providing value and building trust. Authentic intent and personalization, not AI, drives relationships. Inject authenticity into your outreach.
Episode 142: Prospecting 101
You are now listening to Leverage for Growth. Hey everybody, this is Jesse P. Gilmore, founder of Niche in Control and creator of Leverage for Growth. Welcome to the Daily Leverage Edition. Today’s topic is this, prospecting 101, the essence of sales with authenticity. Sit back, relax, and welcome to today’s leverage. So at the core of every successful business lies the art of prospecting. It’s the engine that drives the growth of an agency. allowing it to connect with potential clients and build lasting relationships. And it’s beyond cold calls. While traditional forms of prospecting, such as cold calling, have their place, the modern digital age demands more. It’s not about just reaching out. It’s about connecting with genuine interest and intent. To foster genuine connections, do your research. Understand your prospects. What challenges do they face? And how can your agency provide the solution? Listen. When interacting as an active listener, you allow them to share their stories and their needs. Provide value. Offer insights even before they become a client. Showcase your expertise without expecting immediate returns. And you need to build trust. Now trust is foundational in sales. Approach every interaction as the beginning of a relationships. And it’s not just a transaction. Authenticity and integrity in your communications set you apart. And you can embrace tools that facilitate personal touch in the digital realm, from CRMs to personalized video messages to technology that can enhance, not hinder, your authenticity of your outreach. Too often do I find people that are using AI in order for them to connect with potential clients, but relying on it completely to write the entire message or assuming that once you have AI that you’re all of a sudden gonna be the best prospector. When in actuality, what’s going to happen is that authenticity is going to be the thing that stands out above the market. There’s gonna be more noise, but authenticity is actually how you’re going to connect. So let’s move this into our daily leverage. So where in your world, whether in your life or business, have you been neglecting the importance of authenticity? Is it in the manner that you approach potential clients? Is it in the tools that you utilize or perhaps the lack of them? Is it in the intent or authenticity behind your outreach? And once you have located where you might need a bit more authenticity, my question to you is this. What are you willing and able to do about it today? That is the end of the daily leverage. This is Jesse P. Gilmore. You’ve been listening to the Leverage for Growth podcast. If you’re enjoying these daily leverage and agency leverage episodes, make sure to subscribe on Apple or Spotify now.