Leverage for Growth Podcast

Episode 40: Creating Certainty

Episode Date:Mar 14, 2023

Today's episode is all about "Creating Certainty", an essential element for every entrepreneur to have in order to succeed in their business and personal life.

In this episode, Jesse P. Gilmore, the founder of Niche in Control and creator of Leverage for Growth, reflects on his own journey of creating certainty as a leader and entrepreneur. He shares the process he went through to develop Leverage for Growth, which has helped him and others find certainty in their direction.

Jesse emphasizes that certainty comes from within and is the key to directing your life and business towards what you want. He explains the steps you can take to create certainty, including understanding where you want to go, bridging the gap between where you are today and where you want to be, and executing on your plan daily.

Jesse challenges listeners to identify where they have been lacking certainty in their life or business and take action to create certainty today. By doing so, they can lead themselves effectively and lead others towards the realization of their vision.

If you're an agency owner looking to grow your business, this Daily Leverage episode is a must-listen. Subscribe now on Apple or Spotify to get more insights and strategies to take your agency to the next level.

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Show Notes

Episode Transcript

You are now listening to Leverage for Growth. Hey everybody this is Jesse P. Gilmore founder of Niche in Control and creator of the Leverage for Growth, welcome to the daily leverage edition. 

Today’s topic is this “Creating Certainty”. Sit back, relax and welcome to today’s daily leverage.


So this morning, I was doing my morning routine of working out and reflecting on this past week in life and business.


We are in a growth stage of the business as our message reaches more agency owners and we run our biweekly events for agency owners to gain insights and skills needed to grow their agency without burning out in the process 


Yesterday, we ran our live event focused on getting paid what you are worth in your agency


We had a handful of agency owners find tremendous value from this one-time event and get a snapshot of what it is like inside of our agency growth mastermind called Alliance


The reason that people follow me and Niche in Control is because of the certainty that has been earned and instilled inside of me as a leader


The process that I went through to create Leverage for Growth as a method to scale agencies


The refinement process used to determine what worked and what didn’t  


Doing more of what works and less of what doesn’t


Going through 5-6 iterations and versions of the program until it became consistent


The process by which Leverage for Growth was created has given me and those that follow it certainty


Certainty in the direction of their life and business


Certainty is what separates the participants from the spectators in the business game


When you create certainty within yourself, you are unwavering in your conviction 


Certainty is what every entrepreneur needs to have 


But certainty is not something that you can buy or manipulate in order to have


It must come from the inside


It must come from a direct connection to your higher self


That voice inside of you that is helping guide you to achieving your full potential


Certainty is what is needed in order to direct your life and business towards what you want


To create certainty, you must first understand where you want to go


Then create an understanding of where you are today


Understanding the gap between where you are today and where you want to be in the future allows you to understand what is needed or missing in order to bridge this gap


There may be certain mindsets, skillsets, beliefs or resources that are missing


Putting these missing pieces in order and creating a plan to bridge the gap is the next step


Then executing on this plan daily is the crucial


Not just on Mondays, weekdays, or weekends




Continually working towards your goals creates certainty


When you pair this up with having goals in every area of your life and business, as well as tracking the completion of each step you do daily


It is game over


Certainty is created 


Doing this daily over a long period of time is what creates you as a leader


A leader of your life and business


On a path towards accomplishing your dreams


This is what we do for our clients and helping them stay accountable and focused on what is right ahead of them


So that way, they can live the life and have the business they envisioned from the beginning 


You can create certainty in this same way


Why is this important?


Many times as entrepreneurs, we wonder what makes some business owners successful in the long term


We think that it is some specific type of strategy, tactic or hack


There is a mindset shift that needs to happen in order to understand that entrepreneurship is a long game


A long game that is unique to you


What may have worked for one person may not work for you


Regardless of the strategy or tactic that you use, the number one thing that is important is creating certainty for yourself


Creating your own goals


Understanding your own challenges


Working daily towards removing the obstacles that hold you back from achieving your goals


Doing this for yourself and leading yourself allows you to effectively lead others towards the realization of your vision


Not tomorrow


Starting today


Now it is time for daily leverage.


Where in your world whether in your life or business, have you been lacking certainty and it has been affecting your achievement of your goals?


Is it in your life with your health or body? 


Is it in your life with your spirituality or self-direction? 


Is it in your relationships with your spouse, partner or kids?


Is it in your business or finances or team?


Once you have located where you have been lacking certainty and you know what you need to change. 


My question to you is this…


What are you willing and able to do about it today?


That is the end of our daily leverage. This is Jesse P. Gilmore and you have been listening to the Leverage for Growth podcast. 

Thanks for joining me on the Leverage for Growth podcast. I believe in you and your capabilities. I hope you spend the rest of your day feeling inspired. But keep in mind that inspiration is fuel to propel you into action. If you do not take action towards your own growth and the growth of your business, then that inspirational fuel that you’re feeling is wasted.

Put your ideas into action by joining me in the next live event. It’s online. Go to nicheincontrol.com/nextliveevent. We have events every other week and we cover all sorts of topics that will grow your business when you put them into action. So these events are for you to put that inspiration and creativity into practical action to grow your business. I would love to see you there.

Go to nicheincontrol.com/nextliveevent. That is nicheincontrol.com/nextliveevent. See you there!

At Niche in Control, we unlock your potential within you and your agency through the development of you as a leader. You step forth to discover the potential you have always had. We help you with clarity of vision, strategies coming from a place of competence, operational systems to develop consistent client results, retention, pricing and packaging to differentiate you from the rest of the market and finding, developing and managing the right team to support you in the realization of your vision. Stop playing small. Rise to your potential. Your time is now. Can you feel it?

Melanie Sommer:
I’ve gotten more time, more clarity and more money.

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