Episode 73: Get Everything Out of Your Head

Show Notes

Episode Transcript

You are now listening to Leverage for Growth. Hey everybody this is Jesse P. Gilmore founder of Niche in Control and creator of the Leverage for Growth, welcome to the daily leverage edition. 

Today’s topic is this “Get Everything Out of Your Head”. Sit back, relax and welcome to today’s daily leverage.

So this morning, I was doing my morning routine of stacking and reflecting on a live stream I did last week on the 5 main obstacles holding 6-figure agency owners back from 7-figures.

Today, I am going to dive into one of the main obstacles as many times these obstacles are things that people come to accept as normal and are unaware of the actual problem  

Let’s solve that today by talking about when your business relies on you to get work done

So the issue is that a lot of times as an owner of a business, you wear many different hats. You might do client fulfillment, you might do finances, you might do marketing or sales. And when you’re on your journey to six figures, pretty much you wear every single hat, everything relies on you, you have it all in your head, and that gets you to a point where you can make a decent amount of money, most likely as a freelancer or solopreneur. But what happens is when you get to a six figure level, when you’re trying to… you know, get everything out of your head or effectively delegate work to others. A lot of times what happens is that you surround yourself with people that allow you to do your skill and then they do the things that you’re not necessarily the best at. And what happens is that you start to centralize the business. And so what happens is that you are the greatest asset, but you’re also the greatest liability. If you don’t work, work doesn’t get done. And when you take on new clients, it increases your hours. And you get to a certain point where, you know, as the business grows, this centralized approach to your business, where everything is funneling through you in order to make decisions, to get things done, you know, how things are supposed to be done correctly the first time, it makes it so that you lead towards burnout again. 

And the pain that comes from a centralized model, especially when you’re trying to grow, ultimately is where you have to try to remember everything, where things are, what do we do, or what do we say to that client, what’s the proposal, where are we in each stage, and it becomes really chaotic. A lot of times, organization of your mind is one of the hardest things to do when everything is in your head. And ultimately, this is what was going on in one of my clients, Susan’s business when we first started working together. And she basically felt as though every single thing that she had to do for a client, she had to reinvent the wheel in order to serve the clients. And it caused so much unneeded stress and anxiety, and it was not scalable. 

Some of the things that we worked with her on was to get everything out of her head and her team’s head into systems and procedures. in order for her business to ultimately grow and she wouldn’t be working as much. So when she took on a new client, it wasn’t increasing her hours and she was able to effectively delegate work to others. She was able to build leaders within the organization and this allowed her to have the freedom, the time and the space to have a vision for the company, to understand beyond what the focus was today, but also looking at tomorrow and next week and next month and next year, right? And this allows her to have the possibility or the pleasure of actually having control and certainty in the business. Understanding what she’s doing right now allows her to do a whole bunch more. And it came from getting everything out of her head. 

So why is this important? Many times as entrepreneurs, we don’t know necessarily what roles to play. in the business and by default, we kind of take them all on and we centralize the business. This gets us to a certain point, but then we hit a growth plateau and that growth plateau, if anything that I’m saying right now is resonating, you’re at that growth plateau. And you need to get everything out of your head into systems and procedures in the right way in order for you to effectively delegate work to others, look at your business from a new lens, and ultimately start to craft the business and life by design. And without doing this process, you’re going to get to a point where it’s a little bit, it’s kind of like your agency is, like there’s like a glass ceiling, people talk about a glass ceiling all the time. You’ll get to a certain point where you can’t go any further without doing something different. And if this is resonating with you, now is your time to do something different. 

So it is time for daily leverage. 

So where in your world, whether in your life or business, have you been centralizing all the information or decisions to you? Is it in your life with your health or body? Is it in your life with your spirituality or self-direction? Is it in your relationships with your spouse, partner or kids? Is it in your business, finances or team? And once you’ve located where you’ve been centralizing all the decisions and making it to where everything funnels through you and you know what you need to change, my question to you is this. What are you willing and able to do about it today? 

That is the end of the Daily Leverage. This is Jesse P. Gilmore. You’ve been listening to the Leverage for Growth podcast. If you are enjoying these daily leverage and agency leverage episodes, make sure to subscribe on Apple or Spotify now.