Leverage for Growth Podcast

Episode 137: Gaining Momentum With Marketing Flywheels

Episode Date:Aug 14, 2023

The Leverage for Growth podcast explores harnessing marketing flywheels to gain momentum. Learn to interlink strategies into self-reinforcing loops where one connection leads to another. Amplify reach by tapping interconnectedness.

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Show Notes

Episode Transcript

You are now listening to Leverage for Growth. Hey, everybody, this is Jesse P. Gilmore, founder of Niche in Control and creator of Leverage for Growth. Welcome to the Daily Leverage Edition. Today’s topic is this, gaining momentum with marketing flywheels. Sit back, relax, and welcome to today’s Daily Leverage. So today, we’re diving deep into an intriguing concept that can change the game for your marketing strategies. Have you ever heard of marketing flywheels? I’ve been fascinated by the potential of stacking flywheels. to gain compounded momentum in marketing and sales. And if you’ve been looking for new ways to amplify your marketing efforts, this talk is for you. You know, in our day-to-day business interactions, there are countless opportunities awaiting you to explore. Think about the last client that you worked with or the last podcast guest that you spoke to. Could they potentially introduce you to someone who might benefit from what you have to offer? Now each new client and contact can become a springboard to further connections. Now imagine structuring this systematically. By incorporating referrals into your onboarding or during regular check-ins, you’re essentially setting up a referral flywheel. The momentum begins. So let’s expand on this. Your marketing strategies should not be limited to one avenue. You need to diversify and create a massive action plan. Think about combining both inbound and outbound strategies. Maybe you have a podcast or you’ve been hosting webinars. These are fantastic ways to pull people back into your sphere. Now, how do you keep that momentum going? Leverage other platforms to amplify your reach. A simple post about your episode on social media can lead towards multiple opt-ins. It’s about interlinking your strategies, creating a mesh of these flywheels. All right, now here’s where it really gets interesting. Once you’ve got various marketing strategies in play, look for ways that they can feed into each other. For instance, say this podcast episode gets shared by a guest, this is not only enhancing your visibility, but also can lead towards better prospects in the future. And this loop where one success leads to another and then circles back to produce and boost the first, it’s golden. The magic lies in creating these self-reinforcing loops. And have you ever noticed how a small snowball rolling downhill becomes a massive snow boulder? That’s the principle here. Each iteration, each cycle of your marketing flywheel accelerates the next. A connection leads to a referral, which leads to another. And before you know it, you’re not only counting successes, you’re multiplying them. So this isn’t just about marketing. It’s about harnessing momentum, tapping into the interconnectedness of our strategies. and amplifying our reach. If you’re willing to think outside of the box to see connections where others see endpoints, the world of marketing flywheels is awaiting you. Remember, each connection, each strategy is a potential flywheel. Start noticing them, start harnessing them, and watch your marketing momentum multiply. And if you’re interested in how we do this for agency owners, you can book a free strategy session with me at nicheandcontrol.com slash strategy.