Leverage for Growth Podcast

Episode 138: Embracing Prospecting

Episode Date:Aug 15, 2023

The Leverage for Growth podcast explores embracing consistent prospecting as a priority for business growth. Dedicating time daily to new connections sets the tone and creates a path to the future. Small, consistent efforts compound over time.

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Show Notes

Episode Transcript

You are now listening to Leverage for Growth. Hey everybody, this is Jesse P. Gilmore, founder of Niche in Control and creator of Leverage for Growth. Welcome to the Daily Leverage Edition. Today’s topic is this, embracing prospecting. Sit back, relax, and welcome to today’s Daily Leverage. So I’d love to take you on a journey of a recent revelation that I’ve had. It’s about making time for what truly matters in our businesses and lives, and how these small, consistent efforts can lead towards certainty and success. Now, if you’ve been following me for a while on my journey, you know that two months ago, I had the birth of my third child, Adeline. And prior to the birth, I had been working on training some sales development reps to help me generate new business opportunities and keep me organized with potential clients as I prepared for the birth. And then when the birth was three weeks earlier than expected, to help me coordinate and reschedule over 20 meetings for that week and a half that I was gone. Now this was beneficial for me to focus on my top priority, which was the birth of my daughter, and being able to manage the chaos that comes from being a husband, father, and entrepreneur. However, I was removed from one of my favorite parts of business other than coaching, which is connecting with new people. I was so busy during the time before and after birth that I became complacent about new business because I was so removed from it that I relied on these sales development reps to do the work for me. And then I got frustrated that I couldn’t do it as well as I could. Now a side note. Now, if you have a business doing less than one million annually, it’s going to be very difficult for anyone to do as good of a job at sales as you will be. Now, I had to remind myself that it was not a long term solution. And sometimes the answer to your questions lie right in front of you. So I let them go and I’m taking on prospecting a new business generation myself again. I’m two days in and it is the best decision that I could have made. It just feels really good. And as I began my day with an hour dedicated towards prospecting or setting up conversations with new business opportunities or potential clients, I feel this surge of excitement and clarity. No longer am I rushing to meetings or letting the days chaos dictate my schedule. It’s a moment of empowerment, of taking back control. And this isn’t just about an hour of work. It’s about setting the tone for the rest of the day and the future of the business. And I’ve seen the power of dedicating time towards prospecting and it’s time to lean into it fully. This discipline, while not scalable in the traditional sense, provides leverage through consistency. And I’ve realized that this is the best way to lead. It’s by doing, by embracing my role as a chief sales officer of my company and dedicating this time towards prospecting. I’m not just guiding my business, but I’m also leading the way for my clients. Now this journey taught me an invaluable lesson. When we prioritize the things that truly matter in our professional lives, we create a certain path towards the future. And it’s not always about grand gestures, but sometimes about those consistent daily deposits into our goals. So I encourage you to think about your own daily practices. What can you commit to? even if it’s just an hour a day, to ensure the success of your endeavors. Until next time, keep investing on what matters most.