Leverage for Growth Podcast

Episode 79: The Myth of Overnight Success

Episode Date:Apr 27, 2023

In this episode of Leverage for Growth, Jesse Gilmore talks about the myth of overnight success and how it can lead entrepreneurs to fall for get-rich-quick schemes. He emphasizes the importance of long-term growth, strong foundations, and daily disciplines. Jesse encourages listeners to identify where they may have fallen for the myth and take action to change it.

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Show Notes

Episode Transcript

You are now listening to Leverage for Growth. Hey, everybody. This is Jesse P. Gilmore, founder of Niche in Control and creator of Leverage for Growth. Welcome to the Daily Leverage Edition. Today’s topic is this, the myth of overnight success. Sit back, relax and welcome to today’s Daily Leverage. So what has been happening over the last few months, especially, is I’ve been talking with agency owners about their business and kind of what their goals are, what they’re trying to achieve. And a lot of them

and get stuck in this idea that getting rich is going to be something that happens quickly, easily, smoothly, if they’re just looking for a secret formula in order for them to achieve success. And the problem is, is that when you’re looking for these, you know, get rich quick schemes, or these short-term gains that seem amazing from the start, but in actuality, there are tons of

Jesse P Gilmore (01:02.766)
that certain tactic or strategy. The problem is that you’re focused on not long-term growth and long-term success, because you might take, you know, moves right now that are based around short-term wins, like getting cash or getting clients, or building a course, because eventually you’re going to make tons of money passively. The problem is that you’re not focused on the long-term strategy and growth and understanding exactly what a strong foundation

is needed to actually have the business succeed. Now there are common get rich quick schemes. You’ve seen those courses that basically promote that you can create a course and all of a sudden have an instant success. And all you have to do is A, B, and C, and it’s just going to allow you to get what you want. Or there are secret formulas in order for you to acquire clients. And even like shortcuts in order for you to scale your agency.

Now, there are different ways of making it to where you stack the rocks in your favor for success. And that’s really based around daily disciplines and the commitment to actually persevere in the midst of hardship. And being able to find that inner certainty, that inner conviction that pulls you through the scenario, whatever the actual issue is.

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And the reality behind these schemes, these online courses promising instant success and the secret formulas for acquiring clients, a lot of times it’s actually based around, see how their business model is. So for an example, if there’s a course that says that you’re going to have an instant success and all you have to buy is this course and then follow it and you’re going to have A, B, and C allows you to have D.

What’s actually happening behind the scenes is that they are making tons of money with false truths and falsehood and getting you to believe that you can do something that, you know, ultimately requires a lot more of internal long-term growth and success. Or the secret formulas for acquiring clients when they are selling something that is based around a secret formula to acquire clients that might have worked for them.

But, you know, how they’re actually acquiring clients now is actually based around them selling the formula, right? So looking at the business model as a way of kind of seeing the reality behind the scenes and potential pitfalls that happen from people that follow get rich quick schemes is wasted time, loss of money, damaged reputation. You know, it’s kind of like another version of the multi level marketing or network marketing.

where you just continue to try to sell to your family and friends and then burns relationships. Right? So the importance that I’m getting to is really this understanding that business and life are basically something that you need to understand the long-term growth. And that’s coming from a strong foundation. And in our Alliance Mastermind, one of the trainings that I did this week, and it’s kind of been a theme, as you can tell, like

the day that I’m recording this, the one that got released was based around successful habits. And we went through a workshop talking about productive and unproductive habits and being able to really craft a routine or an operating system that the entrepreneur and also the organization operate at that just gets that long-term growth. And that comes from things like habits and routines and optics and, you know, an evaluation

where I am today and where I want to go tomorrow. And it comes from developing the right business model, systems and processes. A lot of things that people seemingly either disregard or don’t think that they have time to do it. When in actuality you don’t have time to not do it. Ultimately, the systems and the processes allow you to have a path forward. And I find this a lot within

agencies is that they are marketed to, and I actually got one, I was listening to some like a mindset training on YouTube and the ad that came in right away was basically thinking that I was an ad advertising agency owner and basically pitched me on that they can do all these amazing things. And this is ultimately what we’re bombarded by, marketing messages that tell us that there is a get rich quick scheme and it can work for you, right?

And ultimately, you have to have realistic expectations. It comes from understanding your own goals and understanding where you are today and where you want to be tomorrow. And understanding that gap in between where you are and where you want to go, and then setting actual plans in order for you to achieve it. Not waiting for the next shiny object in order for you to get there as quickly as humanly possible. And ultimately, this comes down to an understanding of how

effort, time and results are correlated. And in our Alliance Mastermind, I have this graph where it’s basically like an X to Y graph. And you see the amount of effort in the way beginning of changing anything, any habits, any routines, even the setup of a business or the scaling of a business. There’s a lot of effort in the way beginning. And the results are very, very small. When you’re doing things based around long-term growth,

You’re not going to see results right away, and that’s okay. As long as you continue to stay at it and continue to improve daily. And one of the masterminds that I’m a part of, we talk a lot about the one degree shift daily. 180 days later, you’re in a completely different spot. Or hitting singles daily as opposed to home runs. It’s that idea that true success comes from time, energy, and patience.

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And ways that you can shortcut the time is actually making it to where you can learn from others. Learning from other experts in your field, people that have done exactly what you have wanted to do or what you want to do or have been where you are before and where you wanna go. And the benefits of seeking guidance from somebody who actually knows, you know, how to do the thing that is a challenge for you is ultimately a way of shortening that path. And a lot of times,

Another kind of get-rich-quick scheme that agency owners get stuck in is this idea of a done-for-you system building experience. All I want is a consultant to come into my agency and just do these systems for me. When in actuality, that process of having somebody else do it, first off, takes longer. Second off, they might not know your business as much as you do. And in order for you to effectively…

create the systems, you just need to be given the process and the guidance and have somebody be able to hold your hand and walk you through it. It’s long term. And this comes from someone who has actually done this before and not only coming from an expert and the value of learning from experts, but also being surrounded by other people that are on the same path, being able to have a network and collaborate with others and experience.

And it’s really important to build relationships with other people that are in the same boat as you are. A lot of times as entrepreneurs, we feel like we’re always alone, you know. And it’s because right behind me is saying that 97% of the people who quit are basically employed by the 3% that never did. And this is ultimately what happens. There’s about 3% of people.

that are entrepreneurs and doing the things that we’re doing. And if you’re listening to this live stream or the podcast, you know, you’re one of those 3% or less of these entrepreneurs in the world. And it becomes a lot easier when you can network with other people, get to understand and learn vicariously and collaborate together, because when you realize that you’re not alone, all of a sudden, you know, this myth of overnight success can go away. And you’re focused actually on.

long-term growth and you’re realizing it’s not just you. So the importance is to focus on long-term strategies. It’s really important to focus on the things that clients might not see, which is building a strong team and making it to where the people that are working with you are a part of something greater than just getting you paid, right? And this is really where the difference between people that are coming in and working for you just for a paycheck

and also having an actual strong team that works together and has kind of a mission or a vision and something that unites them. And being able to focus on long-term strategies such as refining your offerings. A lot of times in the agency world, the old model is dying. It’s the model of hours, right? When you can actually shorten the amount of time that it takes to get a really good quality service.

to your clients, you shouldn’t be decentivized to actually do that. And so looking at your service offerings, how you package the work is really important. And one of the things that I did in a free training session with one of my potential clients yesterday was based around looking at their packaging. And I explained it like a lot of times, service offerings are kind of like this a la carte menu. You hold it up. Which one do you want?

When in actuality, the client might not know exactly what they want. And when you do it in this kind of all-incorrect menu, it’s actually not allowing you to have the authority or the expert, you know, positioning that is needed in order for you to really truly serve them. And instead, looking at it from like a fine dining restaurant where the service is based around like, here’s your appetizer, here’s what gets you started, here’s your salad, you know.

Here’s your entree and then here’s your dessert. And then from that, it’s gonna bridge the gap between where you are and where you wanna go. So looking at your service offerings is another way of having a long-term strategy. And then developing effective marketing strategies, making it to where you integrate your outbound, inbound or referral strategies. These are some of the things that we help our clients with to where we really have message resonance that’s tapping into each one of these different types of strategies.

makes it so where you have exponential growth within your marketing. So as you move forward, it’s important for you to identify red flags of these, this myth of overnight success. And a lot of times, one of the biggest red flags is actually how you think about it. And so if you can become more aware of, you know, when you get a marketing message that comes out and you feel compelled to do something with it, ask yourself, you know, how am I thinking about this?

Is it something that can save me or is it something that, you know, is speaking directly to me? And you want to actually take any one of these offers and kind of put it through some type of like screening or evaluation process to really understand, is this something that could get me to where I want to go? And it’s not as though you have to be skeptical of every single thing that’s out there. Just really look at it from a lens of kind of like a like you’re a detective.

Look for things like case studies. Understand and research the people that are actually doing it. If there’s kind of like a background that leads towards understanding and having those aha moments that led towards the creation of it. Look at different people that have been clients of the service that you’re looking at and determine whether or not those clients have been in the same position that you are. These are different ways of checking credibility of your sources.

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And be wary of over-the-top promises, where I can get you to this certain thing. A lot of times what we’ve done in niching control is really focus around understanding what we can do. What we can do is provide structure and support to allow you to have the tools needed in order for you to bridge the gap between where you are and where you want to go. But the one thing that we can’t do is force people to commit or to have the grit when things get tough.

That’s ultimately up to the people. So we’ve kind of positioned our own agency and offering, our own service for agencies and our offering to be truthful and come from a place of integrity. And it’s important as well when you’re identifying the red flags is to look for, you know, thorough research onto that offering. So I’m gonna conclude with…

the idea that I’m going to encourage you to actually stay committed to your long-term goals. Regardless of what’s happening with AI or a possible recession or whatever else is going to happen in the political environment, you know, all these kind of things that are really distracting from your long-term goals. I just want you to focus on what you truly want in life and continue learning. Just continue to understand that what got you here won’t get you there. And so you have to have some type of change. And that comes a lot from

being able to tap into new sources of knowledge. And seeking guidance from trusted sources to achieve sustainable success in your agency. So why is this all important? You know, a lot of times as entrepreneurs, we fall for this kind of idea that, you know, people that are successful, all of a sudden they just became an overnight success. When in actuality, there are a lot of different factors involved with it. And it’s important to actually understand what those factors are.

Very similar to an iceberg, the only part that you can see is above the water when actually the bigger pieces of it, the things that make the iceberg are actually underneath the water. And so it’s important to understand the myth of overnight success so you can be aware of it, you can start seeing it in the marketing messages, and as you’re moving throughout a buying process, making sure that you’re not buying into this myth of overnight success. So now it’s time for the daily leverage. So where in your world, whether in your life or business,

Have you been falling for the myth of overnight success? Is it in your life with your health and body? Is it in your life with your spirituality or self-direction? Is it in your relationships with your spouse, partner, or kids? Is it in your business, finances, or team? And once you’ve located where you’ve been falling for the myth of overnight success, and you know what needs to change, my question to you is this. What are you willing and able to do about it today? That is the end of the Daily Leverage. This is Jesse P. Gilmore.

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