Episode 93: How to Prevent Your Agency From Devouring Your Life

Show Notes

Episode Transcript

You are now listening to Leverage for Growth. Hey everybody this is Jesse P. Gilmore founder of Niche in Control and creator of the Leverage for Growth, welcome to the daily leverage edition.
Today’s topic is this “How to Prevent Your Agency from Devouring Your Life”. Sit back, relax and welcome to today’s daily leverage.

So this morning, I was doing my morning routine of stacking and reflecting on a post from someone in my network.

An agency owner in my network just shut down their agency as it was just hitting $100k/month.

I had to apologize.

Not for something I did but for something I did not do.

As I read their post on my feed earlier this morning, I understood the pain.

The suffering that comes from building a successful business…

That is actually a monster.

The monster business that takes more than it gives.

That makes you think that in order to get out of the rat maze, you must work harder.

That makes you think that you must sacrifice your life in order for it to succeed.

The reason that I apologized is that we had a call almost two years ago.

I knew he needed help.

However, I didn’t follow up and stay in contact after he said he wasn’t ready yet.

I let him slip through the cracks.

When I know I could have helped him.

Helped him prevent the shutting down of his business.

Helped him prevent the agency from becoming a monster.

Helped him find the right people and set him up as a leader so he could be MORE fulfilled as the business grew.

You see, many times, we as entrepreneurs don’t want to admit when things are tough.

We want to put on a face and act as if everything is alright.

When it isn’t.

I have identified 5 major problems that create the monster.

I will go through each of the 5 and explain why they are an issue

Problem #1:: The business is working you 24/7 and negatively impacts other areas of your life (unsustainable).
Why: Without control of your time, you will continue to live by default and will be unable to move into the role within your agency that you need to be in in order to scale.

Problem #2:: Every new client means more hours for you.
Why: Without simplification and the ability to effectively delegate work, you will continue to be brought back into client fulfillment work and get stuck working IN the business rather than ON it.

Problem #3:: Your offer isn’t scalable or paying you what you are worth.
Why: Without a profitable and scalable solution for your clients, you will reach a point that you are unable to increase the supply and remain profitable as your demand increases.

Problem #4:: You have little control over booking appointments or you are only relying on 1-2 methods that may work now but not later.
Why: Without a predictable system or solution with optics that allows you to know down to the dollar or hour of work how to bring in a new client, you will be unable to scale.

Problem #5:: Things break without you working in the business or keeping people aligned to the vision.
Why: Without a team taking over whole parts of the agency, you will be unable to rely on the collective to sustain and grow the agency without your direct involvement.

I am convinced that there are others in my network and those listening to this podcast that are experiencing at least 1 of these problems in their agency.

I want to give you an opportunity to get the help needed BEFORE having the agency become a monster.

If anything that I have said resonates with you, please send me a message here or email me at jesse@nicheincontrol.com

I am here for you and would be happy to identify the problem and give you some actionable insights into how to solve it.

Whether you work with me or not, doesn’t matter.

Your agency doesn’t have to be a monster.

So if this message resonates, let me know.

Also, if you know any other agency owners going through the pains described, feel free to connect us.

That is the end of our daily leverage. This is Jesse P. Gilmore and you have been listening to the Leverage for Growth podcast.

If you are enjoying these daily leverage and agency leverage episodes, make sure to subscribe on Apple or Spotify now.